Hotel owners, operators, brands and hotel management companies have a vested interest in the sustainability of their properties. Hotel properties are developed and operated on sustainability principles in order to keep operational costs low, meet guest demand, and protect brand reputation and business continuity.
Sustainability in hospitality relies on sustainable operations. The environmental, social and governance (ESG) policy of the hotel operator and/or the hotel brand is often a decisive criterion for the identification of sustainable investment opportunities.
Sustainable design must be incorporated at the earliest point of a project's development to ensure optimal alignment with sustainability targets. Sustainable design also relies on clear communication with hotel owners, operators and asset managers to fully realize operational efficiencies and maintenance of long-term asset value.
Hotel operations must conform with sustainability principles to operate most cost-effectively, boost resource efficiency, and further the "green agenda" of the United Nations. Sustainable hospitality is a continuous process that calls for constant impact monitoring and the implementation of preventive and/or corrective measures whenever possible.
Upfront capital expenditures in new-builds are typically made by the property owners that create operational savings for operators. Operators typically invest in retrofits to improve energy efficiency through building services, HVAC systems and equipment improvements, lighting, refrigeration and building controls.
Owners and franchisees must adopt sustainable hospitality operational practices – sustainable goods and services, sustainable cleaning, sustainable procurement, sustainable utilities, etc. – that comply with environmental, social and governance (ESG) principles.
Franchisors fully align their brand to sustainable operations that comply with environmental, social and governance (ESG) principles. This leads to better sentiment score reviews and is reflected in guest satisfaction and repeated service.
The combination of sustainability assessment methods and systems, sustainability and digital technologies increases the value of hotel properties. These lead to more sustainable environments that enhance the well-being of the guests, staff and local community, help protect natural resources, and make for more attractive properties for all stakeholders.