What does negative goodwill mean?

Privacy Statement

Any information obtained from Users of this Website at the time of any communication with us (the "Company") or otherwise is stored by the Company. This information is collected solely for the purposes of communicating with the User, processing registrations, creating and maintaining user records, keeping Users informed of upcoming events and products, and assisting the Company in improving services. Under no circumstances shall this confidential information be passed by the Company to a third party, except with the explicit approval of the User or as may be required by law, court order or governmental regulation or if such disclosure is otherwise necessary in support of any criminal or other legal investigation or proceeding.